Well-established Swedish specialist team WestCoast Racing engaged BAM on their first International foray into the inaugural TCR racing season and BAM advised on everything from profile, sponsor activation, logistics and commercial matters and assisted the team in sourcing suitably qualified drivers for their race programme.

This included forging the relationship between BAM-managed driver Kevin Gleason who went on to win Formula 1 support events in both Singapore and Malaysia. BAM also activated campaigns for team sponsors Jalas, Tegara, Verizon, and Acronis.

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