Under the management of Rob Holland, Rotek Racing was a new-start operation based at the Nürburgring, looking to race in the then VLN Championship – now the Nürburgring Langstrecken Serie – to develop racing and testing opportunities at the circuit to expand to championship beyond Germany.
BAM assisted Rotek in managing their profile, attracting talent, funding, and in helping to promote their sponsors and promotors, culminating in a transition to the British Touring Car Championship supported by Oakley.