
Our association with Nicky began in 2015 through our partnership with Rosneft Lada and highlights the progress of a high-quality professional driver fulfilling his potential to build a diverse and successful career on and off the track. Initially, he had limited touring car experience, and we helped provide him with the opportunity to continue in the WTCC and into a new contract with Lada for the 2016 season—along with the rewards that come with being a world-class professional.
2016 brought one-off opportunities in LMP2 and Brazilian stock cars. When Lada Sport withdrew from touring cars, BAM facilitated a switch to Volvo, where Nicky continued to build his reputation alongside his BMW activities.
During a sabbatical while the championship transitioned to the WTCR format, Nicky focused on the FIA World Endurance Championship programme with BMW. BAM then negotiated his return to top-level touring cars in a front-line drive with Hyundai Motorsport, an extended contract with BMW, and the addition of a third manufacturer in the US: Corvette Racing.
BAM continues to balance Nicky’s multiple global commitments, enabling him to excel behind the wheel across three major categories while helping attract valuable sponsorships thanks to his rising international profile. As the 2023 Champion, Nicky returns to the Asian Le Mans Series in 2024/25 with Nielsen Racing while continuing in the IMSA Championship with Corvette Racing. He also competed in the 2025 24 Hours of Le Mans with CrowdStrike Racing, further underlining his versatility and endurance pedigree.
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